11/4/2023 0 Comments Olympus z1The latest Olympus camera is the Olympus OM-D E-M10 Mark IV as of 20 August 2020. Since then, Olympus has developed their two lines ( PEN and OM-D) and the Micro Four Thirds system, still alongside Panasonic. The first model in this family was the E-M5, released in 2012. It maintained the Micro Four Thirds system, but added a built-in electronic viewfinder, a more ergonomic button layout packaged in a retro style chassis. The market growth of the MILC cameras made Olympus introduce a new series in their lineup, which was the modern, digital implementation of the legendary OM series, the OM-D. Because it was very expensive, they made a cheaper option, called the Olympus PEN Lite E-PL1. The first Olympus-branded MFT camera was the Olympus PEN E-P1. The first product in the Micro Four Thirds system was the Panasonic Lumix DMC-G1, released in 2008. The lack of mirrors allowed the camera body to be a lot smaller than that of a DSLR, while maintaining its image quality and the interchangeability of the lenses. It was an interchangeable lens system, with the Four Thirds sensor size, and no mirrors ( Mirrorless Interchangeable Lens Camera). Olympus and Panasonic started a new development together, called the Micro Four Thirds system. Then, in 2017, after three years without a new lens, and seven years without a new body, Olympus officially discontinued the Four Thirds system Olympus OM-D E-M1 with an Olympus M.Zuiko Pro 12-40mm f2.8 lens After the introduction of the Micro Four Thirds system, and the general market growth of the Mirrorless Interchangeable Lens Cameras, the regular Four Thirds system became neglected. Olympus is also the largest manufacturer of Four Thirds lenses, under the Zuiko Digital brand. Olympus's Four Thirds system flagship DSLR camera is the E-5, released in 2010. Olympus manufactures compact digital cameras and is the designer of the Four Thirds system standard for digital single-lens reflex cameras. By 2001, the company's annual turnover from digital photography was in excess of ¥100 billion. The next year, Olympus hit the market with a 1.41 million pixel camera. As a result of his efforts, Olympus released an 810,000-pixel digital camera for the mass market in 1996, when the resolution of rivals' offerings was less than half. He fought for commitment by Olympus to enter the market in high-resolution photographic products. Tsuyoshi Kikukawa, who was later to become president of Olympus, foresaw the demand for the digital SLR, and is credited with the company's strategy in digital photography. A second version of the system was available the year after, but this was Olympus's last foray into the world of consumer video equipment until digital cameras became popular. In 1983, Olympus, along with Canon, branded a range of video recording equipment manufactured by JVC, and called it "Olympus Video Photography", even employing renowned photographer Terance Donovan to promote the range. Eventually the system included 14 different bodies, approximately 60 Zuiko-branded lenses, and numerous camera accessories. The OM system introduced a new trend towards more compact cameras and lenses, being much smaller than its competitors and presenting innovative design features such as off-the-film (OTF) metering and OTF flash automation. The Pen system design team, led by Yoshihisa Maitani, later created the OM system, a full-frame professional 35mm SLR system designed to compete with Nikon and Canon's bestsellers. Olympus Pen FT and 38mm f1.8 Zuiko lens Olympus OM Zuiko Lenses It used a half-frame format, taking 72 18×24 mm photographs on a standard 36-exposure 35mm film cassette, which made Pen cameras compact and portable for their time. The first innovative camera series from Olympus was the Pen, launched in 1959. The Olympus Chrome Six was a series of folding cameras made by Takachiho, and later Olympus, from 1948 to 1956, for 6×4.5 cm or 6×6 cm exposures on 120 film. In 1936, Olympus introduced its first camera, the Semi-Olympus I, fitted with the first Zuiko-branded lens. It paid $646 million in kickback fines in 2016. In 2011, Olympus attracted worldwide media scrutiny when it fired its CEO Michael Christopher Woodford, and the matter snowballed into a corporate corruption investigation with multiple arrests. Its global headquarters are located in Shinjuku, Tokyo, Japan. Olympus holds roughly a 70 percent share of the global endoscope market, estimated to be worth approximately US$2.5 billion. Olympus was established on 12 October 1919, initially specializing in microscopes and thermometers. Olympus Corporation ( オリンパス株式会社, Orinpasu Kabushiki-gaisha) is a Japanese manufacturer of optics and reprography products.
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